E983: The Next Unicorns: Zola CEO & Co-founder Shan-Lyn Ma shares insights on growing her all-in-one wedding platform in a $100bn market, adapting to changes in wedding demographics, balancing growth and profitability while keeping her team focused, raising moral standards in tech – E5 of 10-ep mini
This Week in Startups
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Reinventing Wedding Registries
This chapter explores the founding of a wedding planning platform that aims to revolutionize the traditional registry market. It discusses innovative features of Zola, such as the ability to consolidate gifts from multiple brands and the unique 'add to Zola' button, enhancing personalization for couples. The chapter also examines Zola's business model that utilizes drop shipping to compete with larger retailers like Amazon while focusing on creating a more enjoyable wedding planning experience.
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