6min chapter

Pekingology cover image

Mobilizing Patriotic Consumers

Pekingology

CHAPTER

China's Economic Coercion Strategy: Impact and Challenges

Exploring China's use of patriotic consumer mobilization and economic coercion tactics, the chapter examines the effects on companies like Lotte and H&M, as well as the mixed outcomes on policy changes in targeted countries. It delves into the complexities of measuring the effectiveness of Chinese state market power and the challenges faced by companies in diverting investments away from China.

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