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E2: Austen Allred on BloomTech’s Saga and Transformation: Lawsuits, RIFs, and Founder Rabbitholes

"In The Arena"

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The Most Difficult Times Are When You Have to Force

"The thing that felt off was we weren't headed in the right direction," he says. "You're trying to, you know, keep everybody encouraged and it's difficult because there's no forcing function to make difficult changes" The company is now valued at more than $1 billion.

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