8min chapter

The Journal. cover image

How Target Got Off Target

The Journal.

CHAPTER

Target's Retail Challenges and Strategies

This chapter explores Target's recent difficulties, including inventory issues from pandemic overstocking and backlash over its Pride collection. It highlights customer frustrations with shopping experiences, emphasizing store visits and sales decline amidst changing consumer habits. Additionally, the segment discusses strategies proposed by the CEO to improve customer satisfaction and navigate financial challenges, notably through expanding grocery offerings.

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