From Setbacks to Success: Building a Jiu Jitsu Brand

This chapter chronicles the journey of launching a new jiu-jitsu apparel brand after overcoming personal and professional challenges. It highlights the importance of Jiu Jitsu training in rekindling creativity and the determination to innovate traditional gi designs. The narrative also delves into the complexities of American manufacturing, emphasizing the speaker's ambition to create quality products and navigate the competitive landscape of the sport.