The Marketing Book Podcast cover image

442 Do It! Selling by David Newman

The Marketing Book Podcast

00:00

The Context of Value and the Contrast of Scale

Marketing can play a big role in helping clients understand their self-worth. The key is to establish the context of value and the contrast of scale, he says. "If I don't know what I'm getting for that, I'm not going to hire you," one client said about his $7 million problem.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app