How to Avoid Calm Emails

I fall victim to these a lot. So Bloom and Wild is a florist in the UK who have an app that they send me discounts, but they do it better than calm in my view. They are so personal. Like you can see there's no design in these emails,. It just looks like text. My name is Rosemary. You know, my birth name was Rosemary, but I was just ignore that. Just don't. If you were walking past me in the street and you were like, Rosemary, I just wouldn't turn around. But what I love about these is that they're from Lucy's actual account. The copy’s so nice.

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