5min chapter

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Exclusive: Selling My Company & Making Life-Changing Money

Founder's Journal

CHAPTER

Creating a Cool Culture

Gerson Leermann left his Wall Street job in 2009 to start a business. He says he and two other 25-year-olds bought AdWords for dummy, started reading them. The three of us decided to put $33,000 in each way into the business. They say they had no idea how to execute it but were keen on bootstrapping.

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