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Jazzercise: Judi Sheppard Missett

How I Built This with Guy Raz

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Jazzercise: A Legacy of Fitness and Empowerment

This chapter explores the intersection of the women's rights movement with Jazzercise's evolution, highlighting its founder's commitment to empowering women through an accessible fitness program. It reflects on the brand's growth in the 1980s and its adaptations in response to competition in the 1990s and beyond, including the shift to online fitness during the COVID-19 pandemic. The discussion emphasizes the importance of community and diversity within Jazzercise, showcasing its successful evolution into a thriving business while maintaining an inclusive atmosphere.

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