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Steve Johnson and Rochelle King: How Netflix designs for a global audience

Design Better

CHAPTER

Bringing an ROI Lens to Inclusive Design

Netflix has a global audience with 197 plus million members around the world. The company uses international content for its mockups to give an ROI lens on design. "It is really important for us to be able to empathize and get out of our own world," says Netflix CEO Reed Hastings.

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