Digital Marketing - Programmatic Personalization at Scale

The mantre that underpinned all f our digit ill spend is what we call programmatic personalization at scale. We're sending them 200, fiftee million different items on a daily basis. 70 % of those will be unique because they are personalised to each individual. Each in dual has about 88 thousand different pieces of data that help him form that email to about a hundred and 30 million emales a week in the uk. Are individual and personalized.