
Episode 35: Data science and retail media with Paul Winsor
Kantar Retail Sound Bites
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How Data Science Can Help Retail and CPG Companies Navigate Through Disruption
The retail and CPG industries had to deal with the whole disruptive period of the pandemic, followed by a supply chain crisis. Now we find ourselves with these inflationary pressures which is changing the consumer behavior. Snowflake today, as an example, has the largest marketplace of third party data sets. They have access to 1800 external data sets sitting on the data cloud that allows them to understand more about market signals.
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