The Power Busjorney - What Are the High Lights?

A perbus operates in your email in box. It requires a lot of trust, and people have to feel comfortable that it's going to work. People just don't know you can get this money back. We found that we grew the most when it was either theyer people hearing about us from a publication or from a friend. And so we optimized for two things during that really tough time. There's no reason not to re-use categories which is essentially what i call 'the power bus'