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The Cost of COVID
A lot of companies not to go off too far on the COVID side, but you think a lot of companies just did more of what they were already doing or were companies investing in different technologies altogether. For us, it's just saying, there's this big TAM, we know long run all these things are going to or eventually people are going to realize that it's just a user going to an app. And so you're basically treating them like they're two different worlds.