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Building Better Engagement

BBC Inside Science

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How Important Is Who Is Communicating?

A generation ago, perhaps a scientist or someone who was talking about science and kind of delivering a message about that on t v or radio would be someone well spoken. You know, with the obsession that we have with class in this country, how much is changing? Do you think part of that is that scientists are unfairly given the responsibility to come up with words and ways of communicating?

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