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Episode 45: PrograMADic, the Musical with Tom Triscari

Marketecture: Get Smart. Fast.

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Shifts in Agency Acquisitions and Streaming Service Dynamics

This chapter examines the trend of holding companies acquiring specialized tech-driven agencies instead of expanding through headcount increases. It also covers Disney's acquisition of Comcast's Hulu stake and analyzes Netflix's ad-supported service amidst changing consumer spending habits.

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