What's Your Customer Experience Promise?

Right now is when those connections matter more than anything else. And again, if you think about kind of in your head, the sequence of events that play out in the market in a shift, it could play out anytime. In a shift, somebody is going to bring a new brand or a reimagined brand aimed right at your client base or your database. They're going to offer a client experience promise. That's different. So you have a decision to make. You can sit back and play defense, Jay. We talked about that in episode one, or you can play offense.