In the midst of the pandamic, did you feel like you were moving into a crisis situation? I don't think anyone could say in late 20 20 we knew when the pandemic was going to end. The best news about it was that the markets were frothy. In retail, selling out is a problem. Feboys are coming in and looking to buy your product,. cannot you lose trust with your customer. Repeat customers is the gateway.
It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”
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