The Revenue Leadership Podcast with Kyle Norton cover image

E25: Transitioning from Product-led to Sales-led Growth with Andrew Johnston of Superhuman

The Revenue Leadership Podcast with Kyle Norton

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Transitioning from PLG to SLG: Embracing Sales Culture

This chapter explores the challenges and opportunities companies face when shifting from a Product-led Growth strategy to a Sales-led Growth approach. It highlights the importance of collaboration, team engagement, and the integration of AI tools to enhance sales processes and drive innovation.

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