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SN 1032: Pervasive Web Fingerprinting - How Websites Tracks You Despite Cookie Blocks

Security Now (Audio)

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The Cost of Knowing: User Data in Web Advertising

This chapter explores the financial implications of user data in online advertising, revealing a stark price difference in bids for known versus unknown users. It discusses advanced techniques like browser fingerprinting and the complexities of user tracking, emphasizing the tension between privacy and advertising revenue. The conversation sheds light on how these practices impact user experience and the ongoing challenges in balancing functionality with privacy regulations.

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