10min chapter

This Is TASTE cover image

382: Felix Salmon

This Is TASTE

CHAPTER

Trader Joe's and the Copycat Controversy

Exploring the impact of Trader Joe's alleged practice of copying products from small brands in the consumer packaged goods industry, especially within the ethnic food space. The chapter shares stories of small business owners like Brooklyn Delhi and Fly by Jing who experienced their unique creations being replicated by Trader Joe's, discussing the challenges and implications of such practices on both sides.

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