Introduction

ET Startup School is a step-by-step guide to starting, building and consolidating your startup business idea. Today's class at the school is called My Start-Ups in Trouble, What Do I Do? Your teacher for this class is Shiv Kumar Ganesha, or Shiv Ku, as he's known. He co-founded Exotel in 2011, raised two and a half Ku rupees in 2012 and went on to build his business - but then trouble struck. In 2021, Exotel raised $100 million, are quite two companies, and quadrupled their revenues to $55 million. Listen on and find out how they did it.