204. When to start paid ads, and how to not fuck them up
I Am Your Korean Mom
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Don't Make Your Offer the Focus of Your Ads
If you have an offer that's sort of a significant investment, right? Don't make your offer the focus. If they trust you, they're not going to need an elaborate explanation to buy whatever you've got. Established trust first. Make it an aim to give them an amazing first day experience with who you are before you pummel them with details about this and this and that.
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