7min chapter

My First Million cover image

My Mom Started a $1M Side Hustle In Her 50's

My First Million

CHAPTER

Entrepreneurship and Market Demand

The speakers discuss the challenges faced by entrepreneurs and the success of MadMuscle, a company that started with clickbaity news websites and Facebook videos before pivoting to soap opera YouTube channels and exercise apps for women on their periods. They highlight the importance of creating products that meet a specific need and admire the scrappy approach of launching products based on market demand without overthinking.

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