MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Transforming Client Feedback InTo New Product Features

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Harnessing Customer Insights for Product Development

This chapter explores the nuances of collecting and prioritizing customer feedback to enhance product features. It highlights the significance of customer context and outlines a collaborative approach to product development through user stories.

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