"I feel like there's something more there that i'm missing and maybe that is incorporating a class. But i've made a lot of money with these three dollar sales it's kind of like the bernie sanders effect where everybody donated five dollars," she said. "i get sent the majority teenagers because of the art." She says for them talk therapy can be a bit uncomfortable but coming in and doing art can feel like an easier way in.
Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company’s potential to hone in on the products and services that actually boost revenue.
In today’s episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there’s a product she’s already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose.
Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com.
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