The Science of Success cover image

The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

CHAPTER

How to Push a New Idea Forward in an Organization

When you ask for someone's advice, you're usually looking for an accomplice. If you change one word persuasively and ask for that person's advice rather than opinion, that individual sees him or herself as a partner in this process. You'll also be informed about what it is that they think is most important. I have a acquaintance who claims he's gotten three straight, better jobs in a row using this tactic.

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