The Basics of Ideal Customer Avatars

The first M is the model. And that's where we have to ask ourselves, all right, what do we do? Who do we do it for? And what are we, you know, why do they care, right? This is very fundamental, very basic marketing one on one. Most marketers are going to understand this, right? The second M, the next piece of the puzzle, the market. We need to figure out essentially who these people are and what are the problems that our business is uniquely positioned to solve. That's the kicker. It's like what your market was a year ago, it's probably different today.