How Hotjar Made It to 11 Million Euros in ARR

Hotjar has grown to 11 million euro in ARR now so that's crazy. We'd actually eat our own dog foods and use surveys from hardyard the first feature that we finished because it was the easiest right but we'd send out surveys to our to beta subscribers waiting for access asking them for example how they wanted their service to work. So there was a lot of feedback loops going on which helped us shape very quickly back then how the product was built.