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S1 E12 | Finding Non-Consumption to Help Your Business Grow
The Circuit Breaker
The Addressable Market Is Not Consumption.
Not everybody is in a why situation to make that progress. And so it might be down to others, only, you know, 10,000 people struggling right now. But there's another 25,000 people who are doing work arounds or want to make progress but can't. If they're happy, they're not looking. Right? So they're not in non-consumption. They may not be buying you, but they're buying somebody to do that. Or they're not struggling. It's this notion of like, I think of the stupid image I have as a horse and like the Kentucky Derby in the,. in the stall or in the, in the shoot, ready
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