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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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ASAP: A Luxury Soap Business
ASAP for people who don't know is just like luxury soap business, basically. It's got these beautiful bottles, you know, the bottles sold for $50 or $60 a piece. A decade ago, exactly this private equity firm in Brazil bought 65% of ASAP for $50 million. So they took a two-thirds stake in the business for $50m a decade ago. LVMH was looking at it. Shashato was looking atIt. I never saw the deck this week or maybe last week now they announced that they're doing they're selling the business for £2.5 billion to L'Oreal.
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