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4min chapter
SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
The Sleeping Barber - A Business and Marketing Podcast
Brand Equity - What Is It?
The more you take control and to influence the experiences. that people get to your brand, form the perception of the brand they want them to have about you. Graham: By breaking down this idea ofa predisposition or brand equity into different components, you can start to diagnose what you need to do as a marketer. The simplest thing you can three things, meaningful, different and salient.
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