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E104: Tariffs, Turbulence, and Tough Calls: Operating in an Era of Economic Whiplash

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Navigating Economic Uncertainty

This chapter examines the evolving confidence of companies in their economic forecasts as they adjust revenue predictions downward amid political and economic instability. It discusses the implications of delayed growth on business strategies, emphasizing the importance of cash management and pragmatic decision-making. Additionally, the chapter highlights the need for businesses to prepare for potential recessions with a solid operational runway, reflecting on the impact of past crises on current practices.

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