How to Write a Book and Turn It Into a Huge Growth Opportunity

I think my underlying message is for anyone who wants to write a book is to feel confident that they can, even if it takes a while put together a book that is going to fulfill their vision. And with proper planning and preparation, you can get a multiple return on that investment. The thing I most love to talk about and that people want me to talk about generally is the marketing piece. How have I had my books sold in 39 countries over 4 million books? Because I study marketing and it's my jam.