The Roots of PC Music and Creative Evolution

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TN:141 A. G. Cook

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CHAPTER

The Roots of PC Music and Creative Evolution

This chapter delves into the origins of PC Music, highlighting the collaborative relationships and platforms that fostered its unique community. The speaker shares insights into their creative process, emphasizing the importance of experimentation, overcoming blocks, and prioritizing quantity over perfection in artistic endeavors.

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Episode notes

John is joined by Alex Cook, better known as A. G. Cook, to talk about how he wrote, recorded and produced the album ‘Britpop’.

A. G. Cook, is a London-based artist and producer. After studying at Goldsmiths University, he founded PC Music, a label shaping hyper pop with artists including Hannah Diamond and Danny L Harle. His debut solo albums, ‘7G’ and ‘Apple’, arrived in 2020. In addition to his own music, Alex has shared his production talents with numerous pop icons, including Jonsi, Madonna, and Caroline Polachek, and Charli XCX. In May 2024, he released his third studio album, ‘Britpop’, a 24-song exploration blending pop, experimental electronics, and acoustic sounds.

Catching up at Strongroom Studios, Alex guides us through the three distinct chapters of the album, digging into the production and song writing approaches he took to make them stand out. As well as sharing some intricate plugin demos, we hear stories of developing a harmonic style, meticulous automation and what it means to be an aggressive listener.

Tracks discussed: Heartache, Serenade, Lucifer

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