How to Build a Multi-Million Dollar Massive Brand

I used to have a clothing brand when I was like 21. We had like Luke Hemings from Five Seconds of Summer wearing it and shit. It did pretty well. But I was never, it was called dusk. And then before I had the neon thing, but I guess now I'm trying to change the fucking world with mushrooms,. which is more like, that's never going to be about me because I mean, it's also like, it's not a fashion brand. It's not necessarily even a cool brand, even though I think it can be in this space.

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