Upfront Week recap, Charter-Cox merger, Microsoft’s DSP shutdown + Horizon Media’s David Campanelli on the upfront market ahead
The Digiday Podcast
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Navigating the Upfronts: Brands and Sports Marketing
This chapter explores the impact of economic conditions on brand strategies during recent upfront presentations, highlighting how marketers are adapting to uncertainty. It also examines the competitive dynamics of sports marketing and the urgency for buyers to secure valuable inventory in this evolving landscape.
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