The key point in that example is it did not have any impact on the customer. The customer was not better or worse off. Yea, this is where we ought to be looking for complexity and hidden complexity. There are better, easier paths. We were talking about, i think, the misperception of hard verse, like worth doing and difficu. I wanted to learn whether that was the thing we really want to do. How costly does it have to be before we can learn and go forward? And it just reminded me what one of my favorite case studies in this book was about the about henry cramer, who started the cramer prizend. His goal
ABOUT GREG MCKEOWN
Greg McKeown is the New York Times bestselling author of Essentialism and Effortless, and founder and CEO of McKeown Inc, an organization that helps leading companies reach the next level of growth. He has worked with clients like Apple, Google, Facebook, Pixar and more, and has been featured in the New York Times, Fast Company, Politico and Harvard Business Review.
Greg is also a world-renowned keynote speaker and host of the podcast What’s Essential? with Greg McKeown.
Three Key Things You’ll Learn 1. How to make it easier to do the most important things in life. 2. Simple ways to approach enormous tasks and projects. 3. How to learn and improve with less effort by focusing on the right things.
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