
'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale
The Modern Retail Podcast
How Mexican Street Corn Rice Can Drive Loyalty
Right now we have 19 skews. Some of them are ready to be taken out nationally, like the rice example that I gave you. We have a product which was launched called Mexican Street Corn Rice and it became our number one item on TDPs. The moment we put it in the stores, it had twice the velocity on the first week of all of our other items. And then once we establish that product in set, that's when we can bring the rest of the portfolio to create that, you know, system magic that I was telling you about. So that's what we've learned on our group of customers today. That's the way that we are pivoting.
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