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Amazon.com

Acquired

CHAPTER

Building Amazon: Pioneering Investments and Strategies

This chapter examines Amazon's formative years, particularly the crucial partnership with Kleiner Perkins and John Doerr, which spurred rapid valuation growth. It highlights the early fundraising battles and pivotal decisions, including strategic hires and innovative philosophies that shaped the company's trajectory. Additionally, the narrative reflects on Amazon's transformation into a technology-driven leader and its successful approach to online retail, establishing a foundation for future success.

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