Annie Duke - winning bets: decision science in venture capital
"World of DaaS"
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Navigating Cognitive Biases in Venture Capital
This chapter explores the intricate decision-making processes in venture capital, focusing on how psychological biases affect investor judgments. It highlights critical concepts such as the endowment effect and loss aversion, which complicate investors’ choices regarding both initial and follow-on investments. Through the lens of behavioral economics, the discussion sheds light on how risk perception varies based on individual circumstances, ultimately impacting investment outcomes.
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