Fenty Beauty's Priscilla Ono on the Way Rihanna Does Her Makeup + The Right Way to Apply Contour and Highlight
Gloss Angeles
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Sephora's Fenty Effect
I think that we really did breakdown barriers when we launched and we launched the 40 foundations. And I feel like obviously that's making a wave and we call it the Fenty effect, which is really cool. We actually do fly in different models from all over the world that have certain skin tones that we don't see that often to try on eyeshadows before we launch them. You know, everyone wants to feel like they can go into a Sephora and pick out any product. It doesn't have to just be the complexion product. The lipstick, you know, an eyeshadow and eyeliner. And it's going to actually show up on their skin tone. So I
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