I have a really strong belief that in the next 30 years or so All traditional brands are gonna die And I think that um what we're seeing happening right now with the with the power of democratized media like us creating a podcast. There are hundreds and now thousands of individuals Who have stood up and created their own brand because of the content that they create on? Twitch on twitter on youtube etc on podcasting as a result They become the trusted sources of influence  and ultimately these influencers are becoming the brands. These are not just brands They're businesses. The most important m&a deal of 2022 was when pen gaming bought bar stool sports Because it shows that every consumer packaged good or

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