S2 EP3: Is This the Craziest Media Business Model Ever? With Preston Holland, Flying Media Group
Perpetual
00:00
The Ebido Multiple of Brand Authority
Liot: The brand halo exists. It's like, ah, it's you walk into disney and you just know that it's going to be an experience,. Liot: Exactly. And so when you think about cost for that level of authority, you can't really put a price tag on it. There is a higher multiplier of brand authority and brand good will when you're a mediat brand that covers multiple brands.
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