Navigating Pricing Strategies and Customer Engagement

On the Predictable Revenue Podcast, host Collin Stewart sat down with Gil Quadros Flores, founder and CEO of CoGrader, to unpack the messy realities of building an EdTech startup.

From identifying teachers’ deepest pain points to navigating long sales cycles, Gil’s story is a case study in how founder-led sales and an experimental mindset drive real traction.

For early-stage founders, especially in education, the key takeaways are clear: prove the concept before chasing profit, build trust before scaling, and continue iterating as the market shifts.

Highlights include: From Idea to Pre-Sales (06:37), Quantifying Pain and Market Needs (09:02), Pricing Strategies and Early Sales Insights (10:04), Recognizing Product-Market Fit (15:31), and more...

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