How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
Sweathead, A Strategy Podcast
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Is There a Need for External Pushes?
I think absurdity is like, to me, it's really fun. I look at Japanese advertising or some of the work that comes out of Thailand. It's an absurdity that is fun and warm. There's no shock value to it. It's just absurd. That stuff works in those markets that are incredibly crowded where you need to break through. You got to bring in really weird characters. Maybe that's your version of being a little more extreme. We're working on what I would call the little line: Don't be a bummer. Take whatever drug this is. They're all normalized a lot. Making things bad means reclaiming the word 'weird'
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