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Making the Transaction Resilient
We try to make the transaction frictionless. And what i mean b that is where you come in, and because of the process in the drive through, or whether that's on the chickfola one ap or that's ordering from the register at the front counter. So we look for things that would create those dynamics that they would want to come more often,. They would haply pay full price, tha their value is there and they feel that value, and then they'd want to share that with other people.