3min chapter

Ditching Hourly cover image

Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction

Ditching Hourly

CHAPTER

The Beauty of Serial Niche Switching

The overworked problem first before it's the revenue problem. You find like crazy ways to provide value that a generalist is just never going to find. What happens more often is that right at the beginning, it's really common for a client to have two niches that they're choosing from. It's almost like process of elimination where they need to know what wrong feels like in order to know what right feels like.

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