B2B Marketing with Dave Gerhardt cover image

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

B2B Marketing with Dave Gerhardt

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How Did You Come Up With the Name SuperPath?

Sierra runs our content marketing. in the community. She manages all the day to day stuff in the community and moderation. And then she basically picks the best stuff and turns it into evergreen content for the blog. The name is a mixture of, at animals, our mascot was Super Lucky Cat,. Our shared email address and some of like the names that we used for internal projects and documents were Super Lucky Cat.

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