18min chapter

How I Built This with Guy Raz cover image

Panera Bread/Au Bon Pain: Ron Shaich

How I Built This with Guy Raz

CHAPTER

The Rise of Panera Bread

Delve into the strategic transformation of a bakery café that emerged as a dominant force in the market, offering differentiated sandwiches and soups on signature bread. Explore the decision-making process behind acquiring the St. Louis Bread Company and the strategic shift towards focusing solely on Panera's potential for national dominance. Reflect on the explosive growth of Panera Bread in the early 2000s, navigating economic challenges, and the importance of transformative decisions in building a successful company.

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